ORIGIN PC
Enter The Starfield
When Bethesda was about to launch one of the most anticipated games of the decade, ORIGIN PC wanted a moment. As Creative Marketing Manager, I led the campaign that brought together Bethesda, AMD, and Bluehorse Studios to build a dream machine for an immersive experience beyond the stars.
The Deliverables
Unbox Therapy
As part of our influencer marketing strategy, we collaborated with the team at Unbox Therapy to showcase signature products from ORIGIN, Corsair, Elgato and Scuf. This video has gained over 1 million views.
Partnership Driven Campaign
To create a true masterpiece, we chose to collaborate with Bluehorse Studios, located in Vancouver, WA. By partnering with AMD for top-tier components, we unveiled this creation at TwitchCon, where it was met with universal acclaim.
Giveaway
After the QuakeCon reveal, we turned the momentum into a full giveaway. 20,000+ entries driven by cross-promotion with Elgato, Corsair, and SCUF Gaming. The campaign expanded reach across social and email and gave the brand a measurable lift in web traffic and visibility.